About
Welcome to Alfnjan – Where Childhood Meets Fashion!
We believe that every child deserves to embrace their individuality through fashion. Nestled in the vibrant heart of Dubai, our boutique is a haven for parents seeking unique, high-quality clothing that celebrates the spirit of childhood.
From playful prints to timeless classics, our carefully curated collection reflects the diverse personalities and styles of children from around the world. Whether it's dressing up for a special occasion or embracing everyday adventures, we offer a range of clothing and accessories designed to inspire creativity and confidence in every little one.
How it All Began…
We are a mother-daughter team. Our story began on a lazy Saturday afternoon in Spring 2014: while my mom and I were sitting in the living room of my niece’s home in New York City, I noticed that she was wearing the cutest and most stylish dress and at the same time was comfortably rolling around and playing in complete, unconstrained bliss. “Where did you buy this?” I asked my sister. “It’s so simple, easy-peasy and chic”. My sister smiled and said “Mom made it, of course.”
As we began to share ideas, we felt we had found an incredible source of inspiration. In all my seven years in the fashion world of THUY, my eponymous ready-to-wear label, it had never occurred to me to collaborate with my mom. But now, seeing our little niece happily playing in a dress that not only looked good, but also felt good for her to wear, it all began to make sense. So the idea for Debebe was born.
Together with my Mom, we simply want to create children’s clothes … our way: cool-looking clothes that both parents and kids will love alike.
Our Boxers Collection
At Debebe, we’re committed to quality for you + your baby. And we promise to be a source of trusted information and inspiration for all moms. Good things begin here.
